U.S. popcorn sellers took a big hit from the 2012 drought, which caused one of the worst popcorn harvests in recent memory. Crops not irrigated were decimated, and low supplies continue to force local candy shops and giant movie theater chains alike to pay high prices for the golden grain, biting into their profit margin.
In 2012, commercial corn fetched record prices, and popcorn was no different. The low harvest is still working its way through the supply chain, from grain bins to wholesalers to retailers. Popcorn sellers are being squeezed with high material costs.