If political campaigns are horse races—then consider public opinion polls one way to set the odds.But campaigns create and use polls for much more than the neck-and-neck numbers you hear on the news. As part of our series on the ‘dark arts’ of politics, Alex Keefe explains:
AMBI: (phone rings)
Maybe you’ve already gotten one of these calls this election season.
TAPE: Hello, this is a short political poll...(fade under)...
It’s your chance to weigh in.