A poster meant to teach the general public about sustainable ag hangs in Rob Myers’ office. “Everyone can mentally think of a farm scene: the cows out in the pasture, and the crops growing out in the field and a farmer in their pickup but when we talk about sustainability, it’s a step beyond that,” Myers said.
Credit Abbie Fentress Swanson/Harvest Public Media
Consumers are increasingly willing to pay more for foods they believe were sustainably produced, like free-range chicken, fair-trade coffee and pesticide-free wine. But what does “sustainable” actually mean?