sustainability

Harvest Desk
9:16 am
Tue February 11, 2014

Retailers Look To Sell Sustainability Of Food

A poster meant to teach the general public about sustainable ag hangs in Rob Myers’ office. “Everyone can mentally think of a farm scene: the cows out in the pasture, and the crops growing out in the field and a farmer in their pickup but when we talk about sustainability, it’s a step beyond that,” Myers said.
Credit Abbie Fentress Swanson/Harvest Public Media

Consumers are increasingly willing to pay more for foods they believe were sustainably produced, like free-range chicken, fair-trade coffee and pesticide-free wine. But what does “sustainable” actually mean?

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