News Analysis — One of the best-known sayings about politics is missing something. In a 1985 speech at Yale University, former New York Gov. Mario Cuomo said, “We campaign in poetry, but when we’re elected, we’re forced to govern in prose.”
But that formulation omits one of the dominant aspects of modern politics: fundraising. Intermingled with campaigning in poetry and governing in prose, one might charitably say candidates raise money in the language of sales and marketing. Less charitably, one might say they fundraise in psychological manipulation.