Planet Money
10:00 am
Fri July 25, 2014

When Do Chefs And Doctors Buy Generic?

Originally published on Fri July 25, 2014 11:41 am

Pharmacists and doctors are more likely than the general public to buy generic medicine, as we reported last year. And chefs are more likely than the general public to buy generic food.

The economists who figured this stuff out recently published a new update (PDF) to their research, which caught our eye.

When it comes to food, chefs buy generics for baking (baking soda, brown sugar baking mix) much more often than the general public. Also, interestingly, tea.

But chefs buy name-brand yogurt, cereal and ice cream more often than the rest of us. Maybe that fancy ice cream really is worth the extra money.

Doctors and pharmacists buy generic pain medicine more often than laypeople do. But they're much less likely than the rest of us to buy generic Alka-Seltzer. Is there something we should know about generic Alka-Seltzer?

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