Code Switch
10:17 pm
Wed August 7, 2013

We Need to Talk

Do you code switch?

Is the way that you speak to a business associate different than how you catch up with a friend?  Do you talk to the opposite sex differently?  How do you address people of other races?  NPR has launched a new effort examining the overlapping themes of race, ethnicity and culture, how they play out in our lives and communities, and how all of this is shifting.

Listener funding makes stations less proprietary regarding their successes and what they learn from failures.  When listeners fund success in Flagstaff, Arizona or Sacramento, California or Bloomington, Illinois, it is shared with other public radio stations in the system via webinars, emails, social media and conferences.  This exponential intelligence strengthens news coverage, programs and digital information. 

Program producers, like stations, also work to develop and share new concepts.  NPR recently launched

"The best conversations on race happen when we're laughing."

Code Switch.  Last month at PMDMC, a public radio conference in Atlanta, NPR's Code Switch Team Leader Matt Thompson explained the concept, "If we tell the stories of all our communities, we come to greater understanding."  Watch the video from Atlanta.  Even though the presentation was intended for station staff, it explains the project well. 

Matt Thompson on NPR's Code Switch from Greater Public on Vimeo.

I was impressed and I'm excited to have WUIS amplify the conversation here in Central Illinois.  You can participate below or on the WUIS Code Switch page.