Affordable Care Act
5:06 pm
Mon February 10, 2014

Area Man Signs Up For Health Insurance Via Satire Website

Credit Get Covered Illinois

A new banner of ads will top The Onion website. This is the state's latest effort to get young people to sign up for insurance through the Affordable Care Act.

Amanda Vinicky reports on Get Covered Illinois' latest outreach to young people through satire website The Onion.

The Onion is known for its satire, but this is no joke.

As the Affordable Care Act's March 31 deadline approaches, Illinois officials are trying to get a demographic they call the "Young Invincibles" to sign up. 

Getting young, healthy adults to enroll is key — they make up about half of the state's uninsured residents. And their participation in insurance plans will help to offset the cost of coverage for older residents, who will presumably have greater health needs.

This banner ad would flash across a screen in a .gif style. The campaign is a partnership between Get Covered Illinois and satire website The Onion.
Credit Courtesy of Get Covered Illinois / Get Covered Illinois

In a press release, the head of Get Covered Illinois says reaching out to them via The Onion fits into the state's outreach strategy. A state spokeswoman says the PR campaign is costing Illinois $150,000, and The Onion will match that in ad value.

The Onion will create a video and a custom Get Covered Illinois "news" section. But for now visitors to the website will see a banner ad showing a toy, with the faux headline "Man without health insurance is forced to sell action figures to pay medical bills."