Every time a cow or steer in this country is sold for beef, the seller pays a dollar into a special fund.
"We collect about $80 million" each year, says Polly Ruhland, CEO of the Cattlemen's Beef Promotion and Research Board. "Half of that stays at our state chapters."
All of it, though, pays for research, promotion and marketing of American beef. It funds scientific studies on beef's nutritional quality, promotes beef exports and pays for advertising, like the familiar slogan "Beef, it's what's for dinner."